I see a number of digital marketing plans that identify YouTube as part of the plan. But when we start discussing how YouTube fits into...

I have a lot of conversations about how to price products in startups. It took a long time to realize that before any meaningful...

CRM stands for Customer Relationship Management and is a piece of software organizations use to store information about customers and...

SEO is short for Search Engine Optimization, sometimes referred to as organic search. This is where we look to increase the amount of...

Email marketing is one of the top ways for software company to maintain connections with customers and nurture those relationships. In...

There’s no doubt that content is a great way to attract potential customers to our sites. There’s also no doubt that the right kind of...

Public Relations (PR) is an industry where we gain exposure to audiences using news outlets and third-party publishers. These are news...