Charles Edge
Adding YouTube To A Content Marketing Strategy
I see a number of digital marketing plans that identify YouTube as part of the plan. But when we start discussing how YouTube fits into...
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Charles Edge
6 min read
What’s Your Currency?
I have a lot of conversations about how to price products in startups. It took a long time to realize that before any meaningful...
Charles Edge
10 min read
Beginning CRMs for Startups
CRM stands for Customer Relationship Management and is a piece of software organizations use to store information about customers and...
Charles Edge
11 min read
Search Engine Optimization For Startups
SEO is short for Search Engine Optimization, sometimes referred to as organic search. This is where we look to increase the amount of...
Charles Edge
5 min read
Bootstrapping And Need Inspiration To Get Started With Email Marketing? Here Goes!
Email marketing is one of the top ways for software company to maintain connections with customers and nurture those relationships. In...
Charles Edge
5 min read
Content Creation For Early Stage Startups
There’s no doubt that content is a great way to attract potential customers to our sites. There’s also no doubt that the right kind of...
Charles Edge
4 min read
Bootstrapping Public Relations
Public Relations (PR) is an industry where we gain exposure to audiences using news outlets and third-party publishers. These are news...
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